People want modern and classy yet subtle wedding. They are moving away from the traditional wedding set up and staying away from an over-the-top appearance.
For Delhi-based designer Varun Bahl creativity knows no bounds. He recently established his bespoke luxury wedding design solutions venture called Aurum. Bahl spoke to The Luxe Café about his latest venture and how he plans to set a new benchmark in luxury events industry.
The Luxe Café: Please tell us about Aurum and how did the concept came into execution?
Aurum promises niche end-to-end bespoke luxury wedding design solutions which will help realise the dream wedding or event of the discerning clients. Our USP is to create every element from scratch. Also, we are partnering with Tricon Media and White Fox, who have worked on many projects in the United Kingdom besides the Formula One, MRF, 7 days to Wonderland (theatrical) and The Grub.
When we talk about luxury weddings, how extravagant and lavish are the budgets? How does one justify the expenditures while curating various elements to create unique experiences?
There is no MRP for the services rendered for the luxury segment as bespoke luxury is tailored according to the individual wedding needs and desires.
In terms of sourcing luxury elements for such events how far does the team go to put everything together?
For our forthcoming projects, we’re getting drapes flown in from France, crystal glasses from Scotland. Currently, we are also in the process of having customised tableware developed to provide an exclusive experience.
How big is the luxury wedding market in India? What do the clients usually demand?
The wedding market in India is the third largest contributor to the gross domestic product (GDP). It is estimated to be over $60 billion, with nearly one and a half crore weddings taking place every year. Despite the size, the market remains fairly unorganised.
People want modern and classy yet subtle wedding. They are moving away from the traditional wedding set up and staying away from an over-the-top appearance. While the demand for extravagance is still there, they want to keep it classy and understated.
From designing luxurious couture collections to planning, designing and executing a wedding/niche event, how challenging is the new venture for you?
Running an events company is quite challenging. But one derives thrill and satisfaction from being able to pursue one’s creativity and job well done. Our focus is to provide a larger than life experience that remains with everyone present at the wedding rather than just focusing on single elements or only on the décor.
What are the latest trends in bespoke events and destination weddings?
Some of the popular destinations this season are Bali, private countryside of France and Italy and the tropical Caribbean islands.
The trends for the wedding season are long tables and co-ordinated tableware. Ornate and gold flatware or gold-etched crockery and cutlery, as well as lots of floral placements and arrangements – right from floral chandeliers to table arrangements – are in.
For weddings, the bride and bride’s maids and the groom and groom’s men are increasingly opting for colour co-ordinated or design co-ordinated outfits for the wedding day. Also, people are opting for special concept created décor in indoors as well as outdoor spaces.