Adidas, recently unveiled a global campaign underlining creativity to push the boundaries of sport with “#Heretocreate”. Now the campaign is being extended to younger minds with #ADIDASBYME campaign, in a tie up with KidZania, a global Indoor theme park, for an exciting and fun learning activity this summer. Adidas has invited all young athletes, creators, engineers, makers, dreaming designers and innovators to reinvent footwear design. Kids can now be the Chief Shoe Designer – where they get to create their own adidas shoe by designing their own patterns, choosing colours and even customizing the shoe with their name; thus building their own shoe-story with Adidas. Children can participate by visiting http://kidzaniaindia-adidasbyme.com/. Kids can also enter by visiting KidZania Delhi NCR at the #ADIDASBYME event and submit their entries. The winner gets his/her shoe creation turned into reality by Adidas and also wins gift vouchers from Adidas & KidZania. The winning shoe will also be displayed at select Adidas stores and at KidZania.