The uber luxury resort group Aman, renowned for its meticulously designed properties, on March 1 opened ‘Amanemu’, a hot spring resort located within the Ise Shima National Park on the shores of Ago Bay. This is the group’s second property in Japan (after Aman Tokyo), and here the new Amanemu adopts a classic Japanese aesthetic echoing the ryokan tradition with each of the 24 suites and four two-bedroom villas featuring their own onsen. Promising to be a relaxed, peaceful and contemplative destination, Amanemu embraces ‘omotenashi’, the Japanese welcoming spirit blending with warmth and respect, together with one of the most important Japanese traditions relating to ryokan hospitality – which is that it is run by an ‘okami’, a female manager, whose role is central to the carefully honed art of Japanese hospitality which pays close attention to detail and is committed to anticipating the needs of the guest.
