Celebrating her timeless line of Indian wear, veteran designer Anita Dongre unveiled a brand new boutique in the posh neighbourhood of Kemps Corner in Mumbai. Right next to Meena Bazaar, Shyamal & Bhumika and other well-known bridal destinations in the vicinity, the sprawling space is dedicated exclusively to the designer’s bridal and occasion wear ensembles. It was unlike any other fashion boutique launch as the designer took the opportunity to unveil her upcoming campaign for Summer 2016, titled Love Notes, in the presence of the face of this campaign – Aditi Rao Hydari. The campaign, revealing a rhetoric narration, compiles the beautiful evocative thoughts of a young princess who is experiencing the magical feeling of falling in love, and the changes it brings to her life. The campaign sees Aditi posing in stunning outfits featuring bright prints and pastels in cotton, georgettes and Chanderi silks. The campaign gave a glimpse into Anita Dongre’s fine occasion wear including exquisite lehengas featuring her signature gotta patti and handcrafted resham embroidery. Shot across the majestic courtyard of Bikaner’s Junagarh Palace, the campaign portraits placed across the store made it livelier as it features a few Bikaneri conjunctions in its interior. In fact, the glass chandeliers suspended from the roof and the hand beaten bronze metal door were enough to lend the feel of a Rājputāna state recreated in the chic environs of Mumbai.
