Armani announces establishment of foundation to safeguard brand’s future

Armani announces establishment of foundation to safeguard brand’s future

Giorgio Armani, on July 29 announced his intentions to establish a foundation in the interest of securing the future for his labours of love. Thinking ahead for a time when the brand would be without its namesake founder, Armani wants to create this foundation for protecting the brand’s autonomy. As early as 2012, Armani had hinted at the creation of this foundation. Armani founded his fashion brand in 1979, gradually branching into additional verticals including eyewear, cosmetics and fragrance, jewelry, home décor, hospitality and residential properties. After 40 years in business, Armani is one of the last independently owned fashion houses of its scale.