BMW i has launched its augmented reality product visualizer powered by Tango on Google Play, meaning customers can explore and pre-configure their ideal BMW i3 or i8 any time, anywhere. Through this, BMW i has become the first automotive brand in the world to offer customers an interactive, 3-D augmented reality experience of their products. Tango, Google’s smartphone augmented reality technology, allows customers to explore the innovative BMW i vehicles as a real-size, interactive visualization. Following a successful pilot program in selected dealerships worldwide, the BMW i Visualiser app can now be downloaded from Google Play by anyone with a Tango-enabled device in most countries in the world. After downloading the app, customers can visualize and experience the BMW i3 or i8 products: open the boot or the doors, even getting “inside” the car to take a closer look at the interior. It’s also possible to experiment with different interior and exterior colors and a variety of wheel rims.
