BMW Group announced at their annual press conference in Munich their plan to “launch the larget model offensive in the history of the company”: to introduce 40 new models by the end of 2018. The 40 models would include new and updated vehicles across the three brands – BMW, Mini and Rolls Royce. BMW will shift focus towards SUVs, profits of which are expected to help with investments in the electrification programme. In focus will be the new generation G30 5 Series, which will be joined by a new M5 as well. A Touring station wagon and a long-wheelbase version will follow. The updated 4 Series line-up is also included. The Mini product line-up expands by an electric model along with an all-new Countryman, while Rolls Royce is expected to debut the eighth generation of the Phantom limousine, apart from the brand’s first venture into the SUV segment with an all-new Cullinan SUV.
