Carl F. Bucherer, one of the few remaining family-owned Swiss master watch manufacturers with a wide network of distribution partners around the world, has opened its first boutique in Lucerne. With this exclusive boutique in Lucerne, Carl F. Bucherer is honoring its connection to the place where in 1888 Swiss entrepreneur Carl Friedrich Bucherer opened his first specialty shop for watches and jewelry. Following the inauguration of its Shanghai boutique, the renowned watch brand has paid homage to its heritage by opening this exclusive boutique in Lucerne, which offers visitors a new way to experience the world of Carl F. Bucherer. The interior exudes understated luxury, accentuated by the golden elements of the brand logo, launched in 2016, and the distinctive brand imagery that also reflects the cosmopolitan nature of the city of Lucerne. The new brand identity underlines the company’s ambition to continue growing while raising the profile of Lucerne as a cosmopolitan destination. Jörg G. Bucherer, representing the third generation of the Bucherer family at the helm of the company, attended the inauguration of the boutique: Li Bingbing, Global Brand Ambassador of Carl F. Bucherer and famous Chinese actress who has starred in Hollywood blockbusters such as Transformers and Resident Evil, traveled to Lucerne for the inauguration and spent a week getting to know the city.
