Chanel’s third film in Gabrielle collection campaign features Caroline de Maigret

Chanel’s third film in Gabrielle collection campaign features Caroline de Maigret

French fashion house Chanel has unveiled the third short film dedicated to its new “Gabrielle” bag, which is a nod to the first name of the brand’s founder. The film’s atmosphere and setting is very different from that of the previous two, the first of which starred Kristen Stewart and was directed by Daniel Askill, while the second, directed by Shishi Yamazaki, featured Cara Delevingne. This third instalment stars Caroline de Maigret, Chanel’s brand ambassador. The black-and-white short film is the work of the French director Olivier Assayas, and consists of a single unbroken shot. In the film Caroline is seen exploring an unmistakably Parisian apartment, when she sees an appointment with “Gabrielle” noted in her diary. The film ends with her discovering the iconic “Gabrielle” bag sitting on a mantelpiece. This is the third short film in a series about this unisex bag. The last as-yet-unreleased video will star Pharrell Williams.