Tag Heuer has just released a special edition version of the Connected Modular 45 watch. In May this year, TAG Heuer had announced its global partnership with MARV films and 20th century Fox for the film ‘Kingsman: The Golden Circle’, releasing in cinemas worldwide on September 22, 2017. The TAG Heuer Connected Modular 45 was then chosen by Matthew Vaughn, Kingsman’s acclaimed director. And now the Connected Modular 45 Kingsman Special Edition watch has been unveiled in London by Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division. The Kingsman Special Edition reproduces the aesthetic adopted by the agents: pink gold lugs and an elegant leather strap with Kingsman print. The watch comes with a second strap in orange velvet, inspired by the iconic orange velvet suit. The Connected Modular 45 Kingsman Special Edition differs from the classic collection with its dials function. Available in either midnight blue or grey, it bears the Kingsman inscription and logo at 9 o’clock and 3 o’clock. At 10:10, the dial vibrates for 10 seconds and the K-shaped logo appears. In a final nod to the film, the original Android Wear lighting function is replaced by the film’s logo on the dial, in gold on a white background. This is TAG Heuer’s first global online launch, following its partnerships with Chinese online retailers JD.com and Tmall.com. The Kingsman programme is part of the Swiss watch company’s strategy to connect with a millennial audience and to build its ecommerce business. For one month, starting July 6th, the TAG Heuer Connected Modular 45 Kingsman Special Edition will be sold exclusively on Mr Porter, the award-winning global retail destination for men’s style.
