Dakota Johnson of Fifty Shades of Grey fame will be the face of Gucci’s latest summer fragrance ‘Bloom’. Gucci’s Creative director Alessandro Michele worked in collaboration with master perfumer Alberto Morillas to create this scent that ostensibly represents the modern woman. The fragrance combines tuberose with jasmine and Rangoon Creeper — a unique flower discovered in South India that is being used for the first time in fragrance. Bloom will be packaged in a classic, rectangular-shaped bottle in powder pink, decorated with a minimalist black and white label. Bloom is now avallable for pre-order in limited quantities but the official release is not until August this year in the US, while Europe has to wait longer until next year.
