Elie Saab will shortly be opening his first London store on 24 Bruton Street in the fashionable neighborhood of Mayfair. The four-level flagship will cover 8,640 square feet and neighbour boutiques from other luxury designers like Isabel Marant, Stella McCartney, Bugatti, Diane von Furstenberg and Hermès. The shop will offer ready-to-wear, accessories and fragrances in addition to a haute couture salon—the brand’s third after Beirut and Paris. This flagship will also be the third Elie Saab location to highlight the designer’s new interior design concept. The first was in the brand’s Paris location and the second in Dubai. Saab has been working with the architectural design agency RDAI to furnish and decorate the new space for the unveiling.
