Italian fashion house Salvatore Ferragamo has launched a made-to-order program for its men’s Giglio shoe range. Ferragamo announced the bespoke service in early summer, and launched the tramezza.ferragamo.com Web site on Oct. 5. The program will allow consumers to customize Ferragamo’s footwear styles based on personal tastes and includes the Oxford, Monkstrap and Monkstrap Boot styles. Options for customization include material, color, buckle finish and the option to personalize the sole with lettering. Consumers can begin the customization process either in-store or online, by accessing a design configurator that recreates the in-store customization experience. The finished pair of bespoke shoes will be presented in Ferragamo’s signature red shoebox, which would be designed to resemble a small personalized trunk.
