Fossil has unveiled its latest campaign ‘Fossil Firsts’, highlighting a new collection of Hybrid and Touchscreen Smartwatches. The campaign features actress Kristen Bell, actor and musician Leslie Odom Jr., Black-ish star Yara Shahidi, and singer Austin Mahone, all of whom tell intimate stories of personal and professional milestones shared with their first Fossil. The campaign taps into the nostalgia and memories associated with one’s first Fossil watch, while celebrating a new generation of Fossil Firsts with the introduction of new Hybrid and Touchscreen Smartwatches. “We know that this is a pivotal moment in the watch industry, and Fossil is leading the revolution to reinvent the traditional watch through the innovative design and technology found in our Hybrid Smartwatches,” stated Jill Elliott, Chief Creative Officer. The campaign, running throughout the remainder of 2017, will feature all of the latest updates in the Fossil smartwatch collection for both men and women: Q Accomplice, Q Activist, Q Venture and Q Explorist. The hybrid smartwatches will launch in summer and new touchscreen devices powered by Android Wear, later in the year.
