Who can forget Star-Trek, right? Well, Gucci certainly haven’t, for their latest Fall/Winter advertising is inspired by the immensely popular Star-Trek, among other sci-fi flicks of the 1950s and 1960s-namely the Creature from the Black Lagoon, Lost in Space, and The Valley of Gwangi. Shot by Glen Luchford, the campaign’s retro-futurist settings were dreamed up by creative director Alessandro Michele. According to Gucci, this campaign is all about a “parallel universe” with a mixed cast of “humanoids, aliens, robots and earthlings” that unite for the “Gucci invasion”! “ Human characters interact with extra-terrestrial creatures and dinosaurs on Earth and are then beamed up to surreal, psychedelic outer-space landscapes and trippy spaceship interiors, creating wild and fantastical compositions.” Says the brand. In addition to Michele as creative director and Luchford as photographer/director, Gucci’s Fall/Winter 2017 advertising campaign has been realized by art director Christopher Simmonds, hair stylist Paul Hanlon and makeup artist Yadim Carranza.
