Harley Davidson just opened their first concept store in India—the Warrior Harley Davidson. The store that is located in Kolhapur, Maharashtra, is part of the American motorcycle brand’s effort to reach out to its existing customer base in Tier III cities. The store houses a bike display, PA and GM display, a customer lounge and service set-up – all within an area of 3,000 square feet. It’s designed to improve convenience for sales and service requirements of Harley-Davidson customers living in tier III cities and enable them to be a part of H.O.G.events. The new concept store also offers an opportunity for Harley Davidson enthusiasts to band together and interact.