Hong Kong’s largest fashion-art exhibit features original BE@RBRICKS from 37 labels

Hong Kong’s largest fashion-art exhibit features original BE@RBRICKS from 37 labels

As the first-ever mall in Asia and the largest mall in Hong Kong, Harbour City has evolved over the past 50 years and has become a global destination for fashion. To mark the 50-year milestone, Harbour City is collaborating with renowned cultural icon “BE@RBRICK”, inviting 37 international fashion brands to contribute to Hong Kong’s largest-ever BE@RBRICK fashion-art group exhibition,“Style Up BE@RBRICK at Harbour City” , from September 19 to October 16. A few participating brands will also create special BE@RBRICK store window displays at their Harbour City outlets. “Gallery by the Harbour” will celebrate the 15thAnniversary of BE@RBRICK and feature special edition BE@RBRICK figures from the past 15 years. After the exhibition, the 37 versions of the 2000% original BE@RBRICK figures will be available for charity sale, with proceeds going towards the Hong Kong Blood Cancer Foundation.  Harbour City will also launch its Harbour City x BE@RBRICK “Style Up in the Rain” Limited Edition Umbrella & Kid’s Rain Boots between August 22 and September 4 as a pre-launch of the exhibition.  To showcase the crossover umbrella as a fashion accessory, Harbour City has invited renowned photographer, Jimmy Ming Shum to take a series of fashion photos under the rain, with styling and wardrobe by Lane Crawford.