The Hyatt Hotels Corporation, parent company of the Hyatt range of hotels, is finally venturing into the boutique segment, trailing on the heels of Hilton, Marriott and Starwood. Travelers who shun the cookie-cutter hotel experience, where rooms are decorated to be as inoffensive as possible in varying shades of beige and black, may want to look up properties in Hyatt’s newly launched brand which curates historic landmarks, boutique hotels, resorts and contemporary properties around the world. Dubbed “The Unbound Collection by Hyatt,” the new portfolio is targeted towards modern travelers who seek unique experiences, says Hyatt. That means properties that may boast an historic past, an exclusive location, innovative design or an award-winning dining experience. So far, properties in the collection include the Hotel du Louvre in Paris; The Driskill Hotel in Austin, Texas; the Carmelo Resort & Spa in Uruguay; and the Coco Palm Resort in Kauai, Hawaii. Hyatt is playing catch-up in the hotel industry, which has seen its fair share of behemoth hotel groups try and edge their way into the boutique hotel market.
