Innisfree, the naturalism brand from South Korea’s pristine Jeju Island, is all set to launch its flagship store in Gurugram at Ambience Mall on 24th November 2017, making it their seventh outpost in India. Spread over carpet area 1095 sq ft, the store is designed to bring the beauty brand to life with its first exclusive virtual reality experience. The new innisfree store encompasses an exclusive Jeju experience with virtual reality technology, which aims to deliver the real experience of clean and pure energy in Jeju, the origin of natural benefit. The program features a 360-degrees viewing angle & 3D technology and consists of a user-interactive system that supports reaction against users’ sight and action. The brand has 3 series under VR: Jeju Flying Bike, Someday in Jeju (with Lee Minho) &Innisfree Wonderland. The store interiors features a vertical garden to give consumers a fresh feeling of nature and allows them to experience and breathe clean air creating an eco-friendly ambience at the store. Offering a full range of 100% natural and pure product lines, Innisfree is bringing an assortment of over various categories like Perfumes, hair makeup, and new products such as lava seawater effector ampoules, real fit velvet lipstick and so on.
