‘Louis Vuitton loves Printemps’: Lunar fantasy & exclusive selection

‘Louis Vuitton loves Printemps’: Lunar fantasy & exclusive selection

Inspired by the atmosphere of the Fall-Winter 2016/17 show, the windows and atrium of Printemps Parisian department stores will be transformed into a lunar fantasy, celebrating femininity and highlighting an inner escape. Eleven windows of the Printemps will reveal a cosmic universe with strata of sand, ochre stone and intense blue light. These contrasting landscapes and their otherworldly glow will showcase leather goods, accessories, shoes and prêt-à-porter alongside bottles of the Louis Vuitton’s latest creaton,le Parfum, as well as a selection of exclusive products created especially for the event. Within a dedicated pop-up store, Louis Vuitton will offer a selection of exclusive products for the Printemps: a knitwear dress and ankle boots from the Fall-Winter collection, plus designs from the ‘Monogram World Tour’ range including the House’s emblematic bucket bag ‘Petit Noé’ customised with travel stickers. From its launch on 1st September, the Louis Vuitton perfume will be showcased in the pop-up store which will also feature the inner journey taken by Jacques Cavallier Belletrud, Louis Vuitton’s Master Perfumer. This event will highlight both the art of travel, so important to the house, and the long-awaited arrival of perfume in the world of Louis Vuitton.