Burberry latest campaign, which celebrates the best of British art and creativity, combines original illustrations by British artist Luke Edward Hall with portraits by iconic photographer Mario Testino. The campaign reunites British Burberry family members model Edie Campbell and actor Callum Turner, alongside Luke Edward Hall’s artwork, celebrating Burberry’s new menswear and womenswear collections including the trench coat and The Patchwork bag. It showcases Burberry’s January and February 2016 collections for men and women and is the first to feature the single ‘Burberry’ label. For this campaign, Luke produced a series of original portraits and still life illustrations in a variety of techniques and materials. Luke also hand-painted the backdrop to some of the campaign images. The collections reference a mix of patterns and textures influenced by British artists, musicians and history, and centre around The Patchwork bag, outerwear styles including military coats and the iconic Heritage Trench Coat, and The Buckle Boot for women. The Patchwork bag is interpreted by Luke with five different illustrations, reflecting the individuality and uniqueness of the collection. Each bag is named after a British town, street or village, and comprises a mixture of fabrications, from the classic House check to glossy snakeskin and soft English suede. Luke Edward Hall’s artwork will also be displayed at Burberry’s 121 Regent Street flagship from 11 June until the end of the month.
