Ice cream brand Magnum has teamed up with Jeremy Scott, creative director of Moschino, to launch a Magnum X Moschino Pleasure Store pop-up in London. Located in London’s Seven Dials, the Pleasure Store offers personalised, bespoke ice-creams to guests, along with a personally curated one by Jeremy Scott from Moschino. Guests can also try out double or single dipped Magnum creations at the dipping bar, which offers more than 20 toppings— including fancy ones such as black lava sea salt and blackberry crunch. The Pleasure Store will also have Jeremy Scott’s range of Magnum X Moschino bags on display. The ongoing pop up was launched on June 29 and continues till Sept 10.
