Yes, that’s right—Hugh Jackman’s holiday special The Greatest Showman is going to have a special appearance by another star, from the world of fine writing instruments: Montblanc—and it’s no surprise considering that Jackman himself is an ambassador for the maison. The movie features some of the finest offerings from the brand including a heritage Minerva pocket watch from the Maison’s Minerva Museum in Villeret, Switzerland, and a specially commissioned Meisterstück writing instrument with a ringmaster engraved on its nib. Montblanc has also created a special Happy Holiday circus notebook—complete with red bookmark and golden cut edges—in yellow Saffiano calfskin leather cover that displays a printed circus design, to honour the movie’s global release. The Greatest Showman releases on December 2017, and the Happy Holiday circus Fine Stationary is available now. Also in the offing is a dedicated Montblanc Happy Holiday movie with Hugh Jackman in his role as P.T. Barnum, special window displays, Social Media content, as well as an online advertisement—all part of Montblanc’s holiday campaign.
