My Burberry Black: sensual fragrance inspired by Burberry Heritage Trench Coat

My Burberry Black: sensual fragrance inspired by Burberry Heritage Trench Coat

Created by Chief Creative and Chief Executive Officer Christopher Bailey in collaboration with renowned perfumer Francis Kurkdjian, My Burberry Black fragrance is inspired by the sensual elements of black Burberry Heritage Trench Coat against bare skin, fusing the scent of sun-drenched jasmine flower and peach nectar with a touch of rose. This signature rose note at the heart of My Burberry is given a sweet and inviting candied twist, while rich amber patchouli rounds off the scent for a deep and captivating finish. The fragrance is housed in a rich, amber-coloured glass bottle, whose overall design reflects the details of the black Burberry Heritage Trench Coat. A dark horn-finish cap echoes its distinctive buttons and the hand-tied black English-woven gabardine knot – made in Castleford, Yorkshire – honours the weatherproof fabric invented by Thomas Burberry over 100 years ago. Customers will be able to personalise their My Burberry Black bottle with up to three initials through the monogramming service available in select Burberry stores. The campaign  features British actress Lily James shot by Mario Testino in her first campaign for Burberry.