Rolls Royce just created a new shade for the Dawn: Fuxia. Created especially for collector Michael Fux (and named after him too) the Rolls-Royce ‘Dawn in Fuxia’ is actually fashioned after a flower found by Fux himself, on a trip to Pebble Beach last year. Fux presented this flower to the Rolls Royce Bespoke Design Team as a challenge: to create a bespoke Dawn for him that’s the exact same shade. Interestingly, this is the second bespoke Dawn created for collector Fux, with the first one being in Fux Blue. And that’s not all—there’s a whole list of shades along with these two named after him, all adorning bespoke Rolls Royce creations that he now owns: Fux Intense Jade Pearl, Fux Aequus Green Jade Pearl, Fux Deep Purple, Fux Candy Red and Fux Yellow! The latest one, Dawn in Fuxia, was unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars—quite fittingly at the Quail, an Automotive Experience, in Pebble Beach, California. The launch was part of the company’s activities at the 2017 Pebble Beach Concours d’Elegance.
