OYO goes premium, debuts OYO Townhouse in Delhi

OYO goes premium, debuts OYO Townhouse in Delhi

OYO Rooms glides into the premium segment with its fully-owned chain of premium hotels termed OYO Townhouse. Positioned as the “friendly neighbourhood hotel”, OYO Townhouse “will operate as a hotel, community hotspot, cafe and merchandise store – to deliver an all-encompassing experience to guests,” according to OYO Founder and CEO Ritesh Agarwal.  He also added that they were looking at 250 properties with over 10,000 rooms across 12 cities in India by the end of 2017. The Townhouse debuted with OYO Townhouse hotel in Safdarjung Enclave, New Delhi, which sports a cool grey look inspired by the classic British townhouse, with red and funky wall art adding zing to the ambience. The first OYO Townhouse came up last month in Gurgaon, but the Safdarjung property marks the official debut of the chain. This will be followed by Colaba in Mumbaiand further 12 cities across India. Founded in 2013, OYO operates 7,000 hotels and 70,000 rooms in over 200 Indian cities and Malaysia.