It was two years ago when Pharrell Williams associated with the Dutch denim brand G-Star RAW to unveil an eco-friendly collection of jeans made from recycled ocean plastic. This year the leading American singer and record producer has made it to the corporate portfolio of the brand as its new Co-Owner. Already a fashion icon and owner of his signature brand Billionaire Boys Club and ICE Cream clothing, the millionaire rapper, as part of his new role, will derive creative marketing strategies along with capsule collections, apart from being one of the key decision makers when it comes to G-Star’s advertising and business strategy. With a proven eye for design ethos and creativity, Pharrell’s involvement with G-Star has emerged as natural progression. Excited about this collaboration Pharrell said, “G-Star is an independently-minded and forward-thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to being a part of that mission and to co-create G-Star’s future.”
