Rolex has come up tops in the list of world’s most reputed brands, for the second consecutive year. The other four names in the top five include Rolls Royce, BMW, Hugo Boss and Ralph Lauren. Compiled by Reputation Institute (RI), this list was created on the basis of over 170,000 ratings collected in the first quarter of 2017 in a survey that included comparative ratings, trends by demographic cuts, and unique insights into which companies were best regarded by stakeholders as well as what drives trust and supportive behaviors such as willingness to purchase a company’s products, recommend the brand, invest in or even work for the company.
