Premium luxury skincare brand The History of Whoo has just launched its first Singapore booth at prime district locations Tangs and Orchard Road, following a successful regional expansion in Taiwan, Hong Kong, China and Vietnam. The upscale skincare brand first debuted in South Korea in 2003 after being commissioned by the National Government of Korea. The History of Whoo boasts of products with royal roots, having reinvented beauty formulas that were originally used by Eastern Empresses centuries ago. The brand strongly emphasizes on premium medicinal herbs from the East in their patented, miraculous concoction, a signature herbal complex with anti-ageing benefits and the ability to encourage self-regeneration in skin cells. For a truly regal experience, go for their Hwan Yu line, which translates to “Returning Youth”. The Hwan Yu line is a true reflection of the royal court of Korea, with three distinct yet complementary products for complete anti-ageing benefits including a firm and lifted contour, strengthened skin resilience, reinforced blood circulation, and a smoother, brighter skin. With over 70 herbs in their formula including their three key ingredients, plus a dash of Wild Ginseng and Black Diamond Truffles, the Hwan Yu line is a true connoisseur of lavish skincare. The label’s all-time best selling product would be the Ja Saeng Essence from their Bichup line, with over 3 million bottles sold globally since its inception. A perfect starter for those trying out the brand for the first time, the Ja Saeng Essence targets the very core, making the skin recognize its very weakness first before encouraging self-repair through cellular issues. The process is strongly evocative of traditional Chinese medicine, where an illness is commonly treated from within. Along with the other products from their signature Bichup line, the Essence also contains an oriental six-herb Gongjinbidan Complex valued for its Qi-balancing, blood-circulating prowess.
