After endorsing brands like TVS, Toyota, Adidas and Flying Machine, ace Indian international cricketer and Captain of the Indian team in Test cricket, Virat Kohli will now be the face of Swiss luxury watch brand Tissot. Having displayed excellence in his performance on and off field and channelling the brand’s ethos and mastery in delivering perfection, the super sportsman is the perfect match for the brand. “Tissot is a brand with strong heritage, just like Indian culture. Virat, who is one of the best cricketers in the world, is the perfect ambassador for us. We wish for him and his team to win the next Cricket World Championship,” said François Thiébaud, President of Tissot. Already endorsed by Bollywood actress Deepika Padukone in India, since 2007, the brand has appointed Virat to join her in representing Tissot in the country. In fact, this will not be the first time an Indian cricketer has associated on this level with Tissot, as Mohammad Azharuddin was picked way back in 1999 as its ambassador. Post this appointment Virat has joined the league of his co-players Yuvraj Singh, who is the face Ulysse Nardin, and Sachin Tendulkar who endorses the brand Audemars Piguet in India. It definitely is a commendable achievement for the 27-year-old cricketer, steering him towards a successful future. Celebrating this association, Virat and the brand together unveiled the first campaign featuring him sporting Tissot’s latest creation—the T-Touch Expert Solar.
