After Rihanna, it is now Victoria Beckham who has announced the release of a full color cosmetics line—a makeup collection with Estée Lauder this fall. The brand posted a photo to Instagram of Beckham working behind-the-scenes on her color line with the hashtag #VBxEsteeLauder. “This is my opportunity to share, develop and really give back to women everywhere. And I’m very excited to be able to do that.” Beckham said in an Instagram clip. This isn’t the first time Beckham has worked with the beauty industry. She has her fair share of fragrances and a year ago partnered with British brand Nails Inc. to create a limited-edition collection of polishes. The line is the second celebrity-focused collaboration set to launch with Estée Lauder this year. The first, Estée Edit, was a skincare and color cosmetic line that the brand created with their spokeswomen Kendall Jenner and beauty blogger Irene Kim. Both new lines are seen as the cosmetic brand’s attempt at drawing in millennials and new customers.
