St Regis has partnered with French brand Vilebrequin for an exclusive swimwear collection for its guests, to be retailed only by St Regis Hotels and Resorts. The swim trunks are actually a celebration of the hotel chain’s signature cocktail, the ‘Red Snapper’, nicknamed thus in 1934 when Fernand Petiot brought his signature vodka and tomato juice mixer from Paris’ La Maisonette Russe to what was then the new King Cole Bar. The drink was then renamed the “Red Snapper” to avoid offending the well-heeled clientele. The Vilebrequin swim trunks therefore proudly flaunt a whimsical pattern of red snapper, and come in both men’s and boy’s versions. Prices range from $250 for adult size trunks, $140 for boys aged 10-12 and $120 for little ones in the age group of 2-8.
