W Hotels worldwide has unveiled their latest music initiative—the first-ever W Sound Suite at W Bali – Seminyak. This private music studio and writer’s room will be the place for professional recording artists, studio musicians and producers, in addition to hotel guests, to record in style while on the road. Additional studios in music meccas around the world will be unveiled later this year at W Hollywood, W Barcelona and W Seattle, with more to come. “W has a long history of musicians staying, playing, and celebrating at our hotels,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “We know that inspiration can strike at any moment, so the W Sound Suite is today’s tech-savvy version of scribbling lyrics on a cocktail napkin. Bali, called ‘the alternative Ibiza’, is the perfect setting for our first music studio, with Hollywood, Barcelona and Seattle to follow. After all, who can’t find inspiration in paradise?” W Sound Suites are in part the brainchild of the W brand’s North American Music Director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He has been working with W to identify the best sound equipment and studio layout to ensure the suites are optimal for professional use. The first W Sound Suite at W Bali offers a stylishly sound-proof space featuring a lounge big enough for a proper entourage. The main mixing room includes professional equipment from industry favourites Native Instruments, Pioneer and Moog, as well as a private vocal booth overlooking a tropical garden.
(Source: www.the luxuryeditor.com)
