This summer, Prada has revealed a refreshed version of its Made-to-Measure program. More than 50 of the brand’s boutiques worldwide offer the Made-to-Measure service, each outfitted with a luxuriously appointed VIP room where clients are taken through each step of the process in a private, intimate setting. The clients get their measurements taken by a specially trained member of Prada’s staff, who then assists them in choosing the perfect fit, fabric, and finishing details to create a custom shirt, with prices starting at $640, or suit or coat beginning at $3,500. Standout options include coats made of stunningly soft vicuña; shirts available in new, spring-ready prints as well as classic designs from Prada’s archive. Shirts can be further personalized with monograms in four different colors and added chest pockets. Completed bespoke shirts are delivered in four weeks, and suits and coats are delivered in five. So go ahead and play the designer with Prada.
