• The world of Niche Perfumes

    The world of Niche Perfumes

    Niche perfume brands are capturing the fancy of the Indian fragrance-lover and Ruchi Vaish, founder of In The Know- Haute Parfumerie, lets you in on the secret

    Superlative ingredients that blend delicately to create lingering moments that live forever: that is the USP of niche perfume brand In The Know- Haute Parfumerie. Ruchi Vaish who founded the brand when inspiration struck in France, says her focus is on originality and individuality, far removed from the mimicking monotony of regular luxury brands. Along with this, she also offers the special experience of savoring the fragrances in the comfort of your home, with her @home perfume smelling session. Niche perfumeries, says Vaish, satiate your desire for a fragrance in sync with your skin, with who you are. And that is where she comes in

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