Irish brand ‘Atlantic Rain’ is all set to bring you, quite literally, the streams from heaven to quench your thirst. Bottled rainwater from the country is the brand’s latest offering and they’d be the frontrunners in this segment. In Ireland, Atlantic fronts bring in up to 60 inches of rain each year to the island’s west. The rain clouds do not cross over any land mass before hitting Ireland, therby ensuring that the rainwater is relatively clean. Atlantic Rain bottled drinking water will have its source in this abundant and clean rainwater, bringing a premium Irish product with an edge over other bottled water brands. The brand intends to utilise its unique water collection system, wherein rain water does not come in contact with the ground, and no ground pollutants are absorbed into it. The brand plans to market its premium product in sparkling as well as still versions in 250 ML and 750 ML glass bottles. So, ready for a sip of fresh rainwater—direct from the Irish skies?
