Burberry has recently unveiled elements from its first straight-to-consumer collection, including a preview of the new advertising campaign launching on 19 September after the Burberry show, and the announcement of a new collaboration with The New Craftsmen. Featuring new British cast members Jean Campbell, Cavan McCarthy and Alex Dragulele, the ad campaign previews looks from Burberry’s September collection which is influenced by Virginia Woolf’s Orlando, contrasting masculine and feminine styles across different periods in history. Captured at the sculpture gallery at the Walker Art Gallery in Liverpool by photographer Mario Testino, the ad campaign’s location serves as an historic backdrop to the brand’s latest collection. Testino has also captured a series of portraits of Burberry artisans, the men and women from mills and factories across England, Scotland, and Italy whose passion and skill contribute to making Burberry’s products. To launch the campaign, Burberry has revealed a portrait of the pattern maker for its newest bag, The Bridle. The images will launch in their entirety straight after the new Burberry collection has been shown during London Fashion Week on 19 September, to coincide with the collection’s immediate availability for purchase globally. Burberry’s collaboration with The New Craftsmen, which it also announced, will see some of Britain’s finest craft makers bringing the inspiration behind the collection to life through a daily changing programme of activities and installations within the brand’s new show venue in London. The new Burberry show venue, named “Makers House”, will be located at 1 Manette Street in the heart of London’s Soho, and will be open to visitors from 21-27 September, showcasing original works by a selection of makers.
