Designer Mona Shroff will open the first edition of India Intimate Fashion Week (IIFW) with her 2017 collection becoming one of the first luxury brands to be present alongside India’s top Intimate wear talent at India Intimate Fashion Week. Mona is pursued by International celebrities like Kathleen Mcphee & Danielle Robay for her futuristic and unique jewellery designs. Mona has been a designer for 18 years and has showcased in other fashion shows like Lakme Fashion week, India Beach Fashion Show, Fiji resort fashion show, India Fashion Week Dubai, Miss India Pagent. Recently, Mrs. Universe 2016 wore her jewellery for the beauty pageant. She has been designing for in-house labels of Selfridges (London), Galleri Lafayette (Paris). Her Production lines are in Italy, Spain, Korea, Taiwan, Indonesia, Philippines and China. Vice President and COO of World Indigenous Fashion Week (WIFW),Mona remarked, “Intimate Wear is a taboo in India, where the women would love to buy expensive and sexy lingerie but shy away from discussing it.” She added “Even the designer community is all gaga about International brands and their style but has done little to promote native intimate wear designers or even encourage education in this area. With IIFW, that will change.” India Intimate Fashion Week (IIFW) is a platform designed to focus the spotlight on all facets of the intimate apparel and personal care industry. The event exhibits both emerging and established brands and designers, manufacturers and distributers from India and around the globe, spanning market categories of lingerie, loungewear, sleepwear, legwear, lingerie accessories, men’s underwear, swimwear, beach wear, shape wear and more.
