The World’s largest Bentley showroom just opened in Dubai, and its called Bentley Emirates. The 75,000 square-feet large showroom features an advanced luminary façade, six floors of customer environment including a personal commissioning area, a roof garden, VIP suite and specialised water feature with numberplate recognition. The showroom has been developed by Al Habtoor Motors, the luxury brand’s exclusive retail partner in the United Arab Emirates. The striking new retailer design features one of the world’s most advanced luminary façades. Comprising 160,000 LED lights, the façade is able to display a full spectrum of colours, including all standard Bentley car colours and capable of streaming video as well as an unlimited range of graphics and luminary spectacles, including the projection of all of Bentley wood veneers. With three floors of display area, Bentley Emirates showcases the full range of Bentley cars from the brand’s four model lines – Continental, Flying Spur, Mulsanne and the new Bentayga. A first for Bentley, the sixth floor offers a decorative roof garden, while there is also a VIP Majlis suite, featuring traditional Arabic patterns. An experience beyond that of a typical retail environment, the Bentley Emirates showroom features the world’s first Aqua Graphic Water Curtain, with numberplate recognition technology. This projects any type of graphic, from a logo, a car to a person’s name onto a water sculpture as well as being able to identify and welcome regular Bentley customers to the showroom.
