Luxury French swim and lingerie brand ERES will be coming to Asia for the first time, in Singapore. The 484 square feet store will be 43rd stand-alone store in the world, but the first one in Asia. The boutique, a creation of designer Georges Rabineau, features a simple yet sophisticated atmosphere, and will open this month at the Four Seasons Hotel with a collection of Spring Summer 2016 swim and lingerie collections. “Singapore is seen as an ideal test bed for a brand looking to break into South East Asian market, and is viewed as an important place to build brand awareness,” said CEO of ERES, Anne Kirby. The brand was established in 1968 by Irène Leroux, and prides itself on its deep understanding on women’s expectations and requirements based on instinct, no matter what her shape may be. The Art of the Body, Eres’ philosophy, summarizes it best. It’s a brand for women, by women. And don’t be fooled by its simplicity – its distinctly understated styles conceal a wide array of technicality and sophisticated know-hows, including laser cutting and flat-seam construction, celebrating the body’s architecture and amplifying its contours in the most beautiful sense.
