Florence Welch is the face of Gucci watches and jewellery

Florence Welch is the face of Gucci watches and jewellery

Nominated for Grammy’s and known for her uptown chic wardrobe, renowned British singer and songwriter Florence Welch is all set to take charge of Gucci’s watches and jewellery line as the new brand ambassador. Manufacturer of watches since the 70’s, followed by jewellery, Gucci and its Creative Director Alessandor Michele seem excited about this collaboration, considering Welch’s timeless personality and passion for what she does, a quality that evokes the spirit of Gucci, complementing the brand’s design story behind each of its creations. With songs like Cosmic Love and Ship To Wreck, and a sense of style like hers, the singer, who leads the band Florence + The Machine, is already a known figure in the pop music industry as well as the fashion circuit. In fact, she is the first celebrity to sport Gucci’s G-timeless automatic timepiece which features beautiful bees, hearts and star motifs and is one of the brand’s best horologic creations. To accentuate the beauty of the watch she also wore a bangle and a mix of rings from Gucci Jewellery’s Icon, Marché des Merveilles and Flora collections.