Lincoln owners in San Diego will be getting a gift from Ford—the soon to be launched luxury chauffeur service. Ford’s premium marque Lincoln is offering this program for owners who have signed up to the brand’s client membership program, who will be able to reserve the services of a fully qualified chauffeur for their own luxe vehicle. But this chauffeur doesn’t just drive you around, but also runs errands on your behalf. Lincoln already offers several interesting services such as pickup and delivery service that automates the issue of car maintenance. Rather than you having to take your car into the dealership, they send their own representative who collects and returns the car at your convenience, while in the meantime you are given a loaner vehicle to use. The essence of this service, of course, is that time is a precious commodity in the modern age. Other luxury carmakers too are offering various services that take into account the fact that owners would appreciate the saving of their time as much as any luxury car feature. So for instance, Bentley has given owners in the US the option to order fuel via an app, while Cadillac lets owners even switch between models for specific time periods— perhaps sporty convertible for the pleasant months and a chunky SUV for a snow-covered winter—all for a flat monthly fee via its app-managed Book by Cadillac service. Those are surely innovative services, and we can’t wait to have some of these launched in India, too.
