Häagen-Dazs is hosting a pop-up exhibit titled “My Extraordinary Life Pop-up” for Instagram in London. The ice-cream brand has partnered with culinary architects Bompas & Parr to create mind-blowing, multi-sensory ice cream experiences. The pop-up features unique themes such as the ‘infra-red ice-cream zone’ and an ‘ice-capade’ station. And the brand also intends to crown the greatest ice-cream photographer of the evening with a 3D scan of their face made into an ice-cream lolly! What’s more, you’ll be treated to an exhibit of decadent dinner tables with edible center-pieces and a toppings station called the ‘sprinkle mountain’, where you can use all your creativity and go wild with the sprinkles–garnish an ‘ice-cream canvas’, creating personalised ice-creams. Did we hear you scream in delight?
