After successful stints in Delhi and Pune, the make-up addict’s favourite French brand Sephora has finally made its way to Mumbai shores. At present, the Indian premium market is estimated at $6.2 billion and is growing at the rate of 18 per cent. In fact, make up is the fastest growing category at 27 per cent, followed by fragrance at 25 per cent. So, to see Sephora move from Delhi to Mumbai was only organic. The brand has begun its Mumbai stint with a sprawling 2,800 square feet store at Mumbai’s luxury mall-Palladium. Apart from its eponymous brand, currently, the store houses brands such as Estée Lauder, Clinique, Shiseido, Dior, Givenchy and much more. Vivek Bali, Business Director for Sephora, states that their “strategy would be to have thematic offerings each month, such as ones specifically for the skin or eyes, followed not only by our cosmetics, but also products from the other brands, so that the whole store has one theme.” Each region, he informs, will have customised offerings as per the buyers. Sephora in Mumbai will also have curated and exclusive products across make-up, skin-care, fragrances, bath, hair care, accessories categories. Men need not feel left out as the store also has a section for men’s grooming, making this a complete package.
