Designer fashion brand Not So Serious opened its flagship store in the capital recently, to commemorate the 10th anniversary of the label owned by Pallavi and Siddharth Mohan. The store features a theme based on Alice in Wonderland, peppered with quirky, whimsical accents straight from the pages of Lewis Carroll’s book, like the looking glass, eccentric hares and clouded mirror panelling. The flagship store’s look and feel is all the handiwork of Anica Kochchar, principal architect of architectural design studio Phenotype. The space is supposed to echo the idea of an Indian home, where you can relax and experience warmth and ease.
