Reebok has announced a partnership with Huntsman Savile Row in which the two iconic brands will collaborate on a one-of- a-kind project, Reebok x Huntsman, creating a prototype suit using Reebok’s exclusive new Flexweave material that was originally designed for footwear. Flexweave is a versatile textile that can be produced using an unlimited array of fabrics. The Huntsman prototype suit created through Reebok Flexweave will feature the material’s innovative figure-8 weave structure that can interlock different individual fibers. Led by Huntsman Head Cutter and Creative Director Campbell Carey, Huntsman will take the first generation of Flexweave material designed for footwear and curate the textile into a premium suit. Reebok and Huntsman will work together over the coming months to develop the unique garment, made-to-measure for Reebok ambassador and superstar football WR Brandin Cooks.
