Sid Mathur’s ‘Khoya’: elegant new luxury mithai outfit

Sid Mathur’s ‘Khoya’: elegant new luxury mithai outfit

If you think luxury and mithai don’t really go well together, wait till you hear of this. Siddharth  Mathur—former banker as well as director, food and beverage, Impressario Group— has opened this boutique mithai outfit called Khoya, with recipes curated by his wife Batasha. Beautifully packaged, bespoke box of luxury sweets, containing 100 per cent natural or organic ingredients with no added flavours, preservatives or colourings. That’s what you’re promised by this bespoke box. So you can take you pick from 14 varieties of sweets, ranging from a brown sugar besan ladoo, Walnut Peda and Belgian chocolate barfi to paan pedas, beet-pink motichoor ladoos and sugar-free date-and-nut barfis. Quite the spread, isn’t it? An order of 100 boxes typically takes two days to deliver, and may work out to Rs 900 per box. Khoya will also customise its delivery process: if you needed to send out boxes in different batches over three days, they’ll try and match its mithai-making schedule to yours for best results.