Versace launches Boston Store with capsule collection

Versace launches Boston Store with capsule collection

Versace just opened its first store in Boston, Massachusetts, adding to its growing presence in the United States. The 225 square meter space in the heart of the city boasts the opulence of Italy with modern elements. The floor of the store features marble mosaics that take their inspiration from ninth century Byzanite churches. In contrast to the historical touches are the Perspex walls and shelves with brass stars and metallic details that add to the feeling of luxury. The retail space boasts a selection of ready-to-wear collections and accessories for both men and women. Also available within the store are capsule collections by the brand and limited edition offerings that will be made available at the new boutique. To commemorate the opening of the store, the label’s creative director Donatella Versace has designed a mini-collection that borrows elements from the Star-Spangled Banner. The capsule collection will reimagine the brand’s Palazzo stilettos and handbags in brand new shades and shiny cracked leather finishes. The designs will also be embellished with the iconic Medusa and a metal tag inscribed with “Versace Red, White & Blue.”

(Source: www.luxuo.com)