The 4th annual Luxury First look: Strategy 2016 is scheduled to take place on January 20, in New York.   The event is organised by leading trade publication, which covers luxury marketing across all mediums and channels, Luxury Daily. Senior executives and decision-makers of the luxury industry from the companies such as Boston Consulting Group, Four Seasons Hotels & Resorts, Van Cleef & Arpels, Breguet, Shullman Research Center, would discuss various topics—new growth drivers in the luxury industry, how luxury brands and retailers should consider reaching and communicating with luxury buyers in 2016.

The field of luxury brands in India is breaking wide open and shooting upwards. The recently opened BCBG Max Azria’s fashion boutique on the second floor of the plush Palladium Mall in Mumbai is one such example. The store displays Fall/Winter and Holiday 15 collection, along with the runway line seen at the New York Fashion Week 2015.  With its floor-to-ceiling glass window displays, concrete floors, warm amber lighting and ivory walls, the interiors of the store proclaim a sophisticated-chic look.  The brand has opened its first store at Emporio in New Delhi, earlier this year.

To counter the competition with other luxury cruise lines, the Monacan-Italian, Silversea cruises and the brand consultancy firm, The Partners, have come together to recreate a differentiated identity for the Sliversea cruise line. With some of the highest space and service ratios in cruising, the intimate ships of are distinguished for their elegant, refined interiors, stellar service, superb dining, and gracious hospitality. Focusing on its new theme, ‘adventure with style,’ Silversea has released brochures and other marketing materials and also updated its web site, cabin interiors and merchandise, along with creating a coffee table book and a navigation app.

The brand of luxury Swiss watches, Richard Mille, has added one more masterpiece to their collection of ultra-luxurious time-pieces for women, the RM 07-02, an automatic watch encased in pink sapphire. It is one of the most expensive watches available today, priced at whopping $980,000.  The bezel, case band and case back of the RM 07-02 are made from solid blocks of pink sapphire. A smokey mother of pearl is placed in the central dial section with small diamonds set around the dial and into the winding rotor on the back. The entire movement is made from solid red gold. Other features include, hand-polished beveling, micro blasted milled sections and diamond polished angles, making it an accomplished watch.

The Shiro Collection Asian Grills 2015, on from November 18 to December 18 at Shiro Mumbai and Bangalore, had Pan Asian foodies enthralled with some of the boldest, fieriest and tastiest dishes that were crafted by in-house chefs as a culmination of their year-long travel across various countries. Trying to bring in bold and beautiful Asian flavours on the Indian palate, Shiro’s team of chefs spent a year travelling the Orient, exploring traditional Asian flavour, so disparate and yet connected, and to that they have added an imaginative ‘Shiro’ twist. Re-inventing menus and playing with the regular to make it more exciting is how restaurants keep their patrons hooked and also cater to the gastronomes’ galore out there – Shiro just took this game up by a notch with their limited edition handcrafted Asian Grills menu.

 CONCEPT FOOD | Grilling food is a healthy way of cooking them which preserves their juiciness and adds a sharp smokey flavour too
CONCEPT FOOD | Grilling food is a healthy way of cooking them which preserves their juiciness and adds a sharp smokey flavour too

The Shiro ambience is more Zen like with its Bangalore property being all about spacious layout, with huge statues and high ceiling nicely adorned with lights. The deck area is also spectacular with its plants, open bar and tables set apart from each other to ensure privacy. With this as the background, Shiro’s fine Asian dining experience was in for an overhaul with the Asian Grill menu featured smoking hot chicken, fish and pork grills along with delish-sounding vegetarian grills. While the tangy sauces and authentic flavours were meant to keep the meat lovers company, the weight-watchers were also a happy lot given that the grills, prepared with utmost precision, ensured maximum flavours, but with minimal calories.

FOOD YOGA | The serene ambience inside Shiro enhances the experience with food which is a feast for all the senses 
FOOD YOGA | The serene ambience inside Shiro enhances the experience with food which is a feast for all the senses

As each dish carried the taste, style and soul of a different country in itself, the singularity of each preparation stands out in a menu which is strung together by a theme, a celebration of Asian cooking which is at once traditional and yet opens to adaptation. Some of the stellar highlights, picked from the extensive menu, that found favour with foodies all along are Sriracha corn on the cob (corn glazed with hot sriracha sauce & grilled to perfection), grilled miso aubergine (a classic with blend of miso, mirin & sake sprinkled with sesame seeds of a relaxed Japanese afternoon), Kung Pao chicken skewers (signature skewers grilled with a sweet soy chilli glaze, topped with peanuts), Korean sytle tilapia (tilapia grilled with our in house gochujang marinade will have you asking for more), Lemongrass infused pork belly with avocado salsa (delicately grilled pork belly glazed with lemongrass & kaffir lime), Indonesian-spiced New Zealand lamb chops, Thai herbed grilled chicken with the freshness of basil and Wasabi Prawns with honey. With such interesting juxtapositions of tastes and textures, this menu showed a finesse which comes after years of practice and an innate understanding of indigenous cuisines.

WEIGHT-WATCHERS DELIGHT | Uncompromising on taste, the Asian Grills menu promised a treat for the vegetarians and the calorie-conscious alike with innovations like Sriracha corn on cob 
WEIGHT-WATCHERS DELIGHT | Uncompromising on taste, the Asian Grills menu promised a treat for the vegetarians and the calorie-conscious alike with innovations like Sriracha corn on cob

While the above takes care of what’s hot on plate, there was also some smokiness of the grill that was imparted to the cocktails. So, if a cocktail hits the spot shaken or stirred, it surely sipped better smoked – this was proven by some of the signature mixes which were poured in by expert bartenders to go with the grills. Some worth mentioning here in their delicious avatars [even as the aftertaste lingers on in memory] are the Mandarin Sunset (burnt Mandarin oranges add tang to this Vanilla & Peach laden delight), Dark & Stormy (Basil & Pineapple pair perfectly in this rum based cocktail), Whiskey Mist (honey infused plum and whiskey make this misty drink smoother than silk), Roast Almond Mai Tai (mai tai with a toasty twist).

To cap this experience, we held a tête-à-tête with Shiro’s head chef to know more about the idea, inspiration and innovation behind the Asian Grill menu.

The Luxe Café: The Asian Grill menu at Shiro talks of presenting exotic oriental flavours with an exclusive Shiro twist. Since ‘Asian’ cuisines are a vastly varied, could you tell us about which particular regions that the Shiro chefs travelled to for their indigenous cuisines to be incorporated in the Asian Grill menu? Also, tell us about some of the must have dishes, from the Shiro kitchen, whipped up for this special promotion?
The culinary team at Shiro has spent part of the year travelling across the Orient to countries like Korea, Malaysia, Thailand and Indonesia to collect ingredients and inspiration! The Asian Grills menu features diverse Pan-Asian flavours and you can find dominant ingredients in each dish which have then been mellowed down (our Shiro twist) with interesting combinations and techniques. For example, the Grilled Miso Mushrooms incorporate Japanese sweetness through sake and miso while retaining the smokey, nutty texture and flavours of succulent, woody mushroom. The Korean gochujang is combine with a delicate Vietnamese basa and chillies in order to offer a well-rounded and robust flavour palette. One of our signature dishes is the Lemongrass Infused Pork Belly with Avocado Salsa which retains the rich fattiness of the pork belly while cutting through this with fresh lemongrass and smooth avocado. Another fan favourite the Javanese Spiced Lamb Chops which take inspiration from Indonesian spices. A fun dish which offers a fusion of sorts is the Sriracha Glazed Corn on The Cob where we’ve infused fresh corn with a home-made sriracha butter which contrasts especially well with the sweet corn kernels.

FINGERLICKING GOOD | Among the highlights of the Grill menu there were nifty dishes like Kung Pao Chicken Skewers which were beautifully presented showing the attention to detail
FINGERLICKING GOOD | Among the highlights of the Grill menu there were nifty dishes like Kung Pao Chicken Skewers which were beautifully presented showing the attention to detail

What inspired this Asian Grill exploration at Shiro, and in what way does this new spread cater to the evolving tastebuds of the well-travelled Indian foodie’s love for Pan Asian cuisine?
Pan-Asian cuisine is probably one of India’s favourite cuisines and is growing to become one of the largest components of the F&B space. Customers are very well-travelled and have developed sophisticated preferences when it comes to dining out. Shiro was one of the first Asian restaurants in both Mumbai and Bangalore and we’ve continued to pioneer when it comes to flavours, ingredients, ambience, and service all in order to provide an exquisite, high-quality dining experience. With our new Asian Grills menu, we’ve tried to keep it simple with fresh, bold flavours and tasty ingredients. The marinades are built in such a way as to enhance the experience by complementing the vegetables and proteins rather than overpowering them. These dishes are sure to be enjoyed by even the most discerning palette. A fun thing we’ve done is created a Grilled Cocktails menu where each cocktail uses a grilled component such as burnt orange, honey infused grilled plums and caramelized pineapples.

INTERPRETING CUISINES | With an array of Asian flavours informing each dish from the Asian Grills menu, foodies at Shiro took a little trip across the Orient 
INTERPRETING CUISINES | With an array of Asian flavours informing each dish from the Asian Grills menu, foodies at Shiro took a little trip across the Orient

Shiro promises a premium dining experience for its patrons. In the crowded Indian F&B landscape, how does Shiro plan to distinguish itself as a gastronome’s destination? What are some of the upcoming/existing delights in store at Shiro for the ever-searching food lover?
Shiro has been a crowd pleaser for almost a decade now and it hasn’t been by mistake! Shiro always delivers when it comes to authentic, delicious food; a unique and majestic ambience with unparalleled style and service. With locations in Mumbai and Bangalore, we have been captivating diners for years with our 50 foot ceilings, serene water features, towering stone statues and Asian inspired décor. The food has always been a class apart, we’ve recently revamped our menu and included new dishes such as Miso Black Cod, Asian Style Scallops, Cambodian Curried Prawns and Miso Aubergine Maki Rolls. Our strategy has been simple; focus on what you know and do it well. We know Pan-Asian food and we strive to provide a par-excellence experience. By launching periodic food festivals we are able to highlight and feature interesting flavours, dishes and regions which may not be getting the attention we think they deserve. This allows us the space to play around with ideas while still delighting our core Shiro customer.

SMOKE IN THE GLASS | Turning to the drinks, there were smoked flavours in the cocktails which were perfect accompaniments to the grilled dishes 
SMOKE IN THE GLASS | Turning to the drinks, there were smoked flavours in the cocktails which were perfect accompaniments to the grilled dishes

Talking of the food and beverage pairing, tell us more about the innovative cocktails featuring in the Asian Grill promotion? What is the special part about inducing ‘smoked’ flavours in these concoctions and how does it enhance the taste of the Pan Asian food? Which are the ‘star’ drinks to go for and please suggest accompanying dishes from the Asian Grill menu?
Most of our cocktails incorporate Asian elements whether it be Kaffir lime, basil, figs, pineapple or oranges. We pride ourselves on innovative and delicious cocktails and the Asian Grill menu features some of our best. Our Demerara Fig Mojito is a top-selling drink so we’ve twisted it around in the Samurai Dawn by adding caramelized pineapple instead of fig to give a great smoky, sweet taste. The Whiskey Seduction is another unique flavour combination where we’ve enhanced the warmth of the whiskey by using honey infused grilled plums. The Mandarin Sunset takes on a sweeter note with burnt Mandarin oranges, peach and vanilla. Each of these cocktails has been created keeping our grilled dishes in mind and essentially they all complement each other. However, were we to choose pairings we would suggest the spiced Javanese Lamb Chops with the Dark & Stormy which features grilled basil and pineapple- this combination cuts through the spices of the lamb chops with the cool basil. The Honey & Wasabi Prawn Skewers go very well with the Roasted Almond Mai Tai as the succulent prawn flavour is enhanced by almond accents.

Located at 5th Avenue, 58th Street, New York City, the Bergdorf Goodman store represents the pinnacle of style, service and most importantly, high-end designer clothes and shoes. The store’s outdoors are glamorously decorated with Swarovski crystals to embrace this holiday season. The extravagant window displays are themed, Swarovski-embellished display. The windows are decked out in 7 million crystals in elaborate displays titled, “The Crown Jewels,” “Glitterati,” and “The Treasure Chest.” This year also marks Swarovski’s 120th anniversary. For the last 12 decades, Swarovski crystal jewelry has partnered with big names like Jimmy Choo and Alexander McQueen.

French luxury fashion brand, Louis Vuitton’s third destination show, Resort 2017, is scheduled to take place on May 28, in the Brazilian beachfront city, Rio de Janeiro. They have previously conducted their shows in summer destinations such as Palm Springs and Monaco for Cruise/Resort collections. Not only does the brand promote itself by conducting shows around the world but also is giving tough competition to brands like Chanel, which has started the destination runway trends. This year, NYC-based brand Public School showed in Dubai, Givenchy showed in New York and Dior in Cannes, to name a few.

The French fur brand, Yves Salomon’s second store found its foot at the luxurious shopping district, Madison Avenue in New York.  The inside view of 600-square-foot luxury space, has an intimate and fresh appeal, where brass racks carry the fuzzy designs next to an onyx wall and marble tabletops. The brand opened its first American store in Aspen. As per the sources, the brand is on expansion spree, extending its reach beyond the signature fur-lined parka. Yves Salomon’s fur-lined and trimmed cotton canvas army parka has been the brand’s best seller in the US, since its launch. Yves Salomon has a strong clientele including Rihanna, Kris Jenner, Jennifer Lopez and Reese Witherspoon, among several others.

Christopher Bailey, Chief Creative and Chief Executive Officer and team of Burberry, the British luxury fashion house, brought on board 11 upcoming and rising UK modeling glitterati for their spring 2016 campaign. The names of models have been rolled out, Ruth bell and her twin May, the face of — Alexander McQueen and Saint Laurent, the 18-year-old, Dylan Brosnan, Pierce Brosnan’s son, who sent chill waves across the fashion industry, when he debuted in a Saint Laurent campaign last year. The campaign consists of 40 images that will be released in print, online and social media platforms, beginning from January through June. The young brigade of models such as Bella Yentob, Hayett Belarbi McCarthy, Eliza Fairbanks, Misha Hart, Liam Gardner, Sol Goss, Ben Gregory and Louie Johnson, are also hired for the project.

In a recent announcement made by Italian luxury house Gucci, Oscar winner singer-actor, Jared Leto would be the face of Gucci’s Guilty men’s fragrance. Leto was also previously modelled for perfume line, Hugo Boss Red. The recent ads for the fragrance starred Evan Rachel Wood and Chris Evans. Alessandro Michele, who was promoted to the post of Creative Director earlier this year, is putting efforts to transform the look of Gucci, and he has finalised Jared Leto’s name. The campaign will be shot in Venice, Italy.