Christian Louboutin has joined menswear’s most esteemed tastemakers as a first-time special project of Pitti Immagine Uomo’s 92nd edition. On Tuesday, June 13, 2017, the historic Piazza Santa Maria Novella in Florence will serve as the setting for a dynamic, day-long Bike Polo tournament staged by the renowned footwear designer, with eight teams representing France, Germany, Hong Kong, Italy, Japan, the UK and the USA going tête-à-tête for the title of champion. Raclette Party joins Christian Louboutin in Florence for the Pitti Uomo tournament, and Tloupas’ agency Yorgo&Co partnered with the brand to create the striking logo and visual identity for the event. Joining Raclette Party for Tuesday’s tournament are French world champions Call Me Daddy, Germany’s The Mohawks, Ninja Five of Japan, Gnarcats representing the United States, Crouching Tigers from Hong Kong, Treee of Italy and Sky High from England. Each team of three will sport a key AW17 introduction to Louboutin’s beloved men’s collection: the Aurelien sneaker. An evolution of spring’s high-top Loubikick, Aurelien brings the energy of a classic ‘90’s basketball sneaker to a modern, low-top silhouette. With a unique and sophisticated cup sole construction, both Loubikick and Aurelien cradle the foot, with a wider base that balances style and comfort. The outsole seen on both styles are unique in the world of footwear. A perfect mix of Italian craftsmanship and innovative manufacturing technology, Aurelien boasts hand-cut leather pieces, and applied rubber embossed with an ultra-high resolution scan of crocodile skin, for an exotic effect that would fool even the most trained eye. A red-lined neoprene sock inside the shoe cradles the foot for comfort and enables the shoe to be worn without tying the laces for a strong fashion statement.
